Free game & knowledge
The playbooks we run for our own clients, written down. No gated PDFs, no lead forms. Every number in here is the same number that sits on our case studies.
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Playbooks
Why performance-based UGC is the current growth meta: €1–3 CPMs instead of €10–20, 15–50 creators on dedicated accounts, and the execution layer nobody talks about.
One system, three layers: drop creator CPM from 40€ to 8€, build the bridge from feed to shop, and stop letting creator content die in 24 hours.
The PLG motion behind AI-native companies growing 5–10x faster than the market: AI FOMO as the narrative, creator oversupply, and the channel mix that converts.
Creative is the new targeting. Creator selection as 80% of the outcome, hook-first modular production, Spark Ads, and B-roll as the conversion multiplier.
How to read these
Everything here is something we run, not something we researched
These four playbooks describe the two motions the studio actually operates: organic creator distribution at scale, and paid social fed by the same production line. The CPMs, the creator counts and the revenue figures are the ones that sit on our case studies, which is why the numbers repeat across articles instead of getting better each time they are retold.
Where to start
If your ad account keeps running dry, read UGC Farming first, then How to Run 10x Better Paid UGC. If you have reach but the revenue does not follow, read Winning & Unlocking Social Commerce at Scale. If you are early and have no channel at all, the 2026 AI Products & Prosumer Growth Playbook is the one that maps to your problem. Each article links to the service that runs it, so you can go from the theory to what it costs in two clicks.
Why they are free
Because the playbook is not the hard part. Executing 12,000+ UGC assets a month, casting and paying 350+ creators across 8 markets, and keeping a paid account fed while all of that runs, that is the hard part. Nothing here is gated, there is no PDF and no lead form. If it turns out you would rather not build that machine yourself, the 30 minute call is on the page.
Let's talk distribution
30 minutes, no deck. Bring your goal and your numbers, we tell you straight whether we can move them.
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