Winning & unlocking social commerce at scale

• 🎯 For: CMOs, CEOs, Heads of Growth and Heads of Social Commerce who measure creator spend in revenue, not reach.
• 🤝 What we are: your end-to-end growth partner across creator, content, and social commerce. From single campaigns to always-on operating systems.
• 💰 At stake: 30 to 50% of revenue on your existing creator budget.
• ⏱️ Read time: 7 minutes. Worth a full budget cycle.

Can you explain why you are still doing this?

You invest millions in social and creator marketing. People see you in the feed. They want your products. But they cannot find them. No direct link. No funnel. Nothing to click. So they keep scrolling. That gap between the post and the shop kills your conversion every single day. You are running the 2015 playbook in a 2026 market.

Whoever you report to is about to ask you three questions about that budget:

Question 1. Of the €10M / €30M / €100M we spent on creator marketing this year, how much converted into measurable shop traffic?

Question 2. Why does our CPM sit at 40€ when the brands beating us in category pay 8€?

Question 3. Why does every creator asset we pay for die in 24 hours instead of running as paid ads and on our PDPs?

Now imagine walking into your next reporting meeting and saying instead:

How does that change how creator marketing is seen internally? What does it mean for your budget and your targets this year? And what does it mean when your fastest-moving competitor says this in their meeting first, instead of you?

Our track record. We know what we are doing.

Brands we have built this with: Puma · Birkenstock · Snipes · JD Sports · eBay · Tomorrow Bank · MediaMarkt-Saturn · Lovable · Layla · Hypefestival · Icon League · and more.

One system. Three layers. Every euro works three times.

Layer 1: Drop your creator CPM from 40€ to 8€

🚩 The problem. You buy creator media through agencies who charge flat fees on view counts. CPM lands at 30 to 40€. There is no performance accountability. When pressure rises, your team slaps an affiliate link on the content and prays.

The math you cannot ignore. Every €1M at 40€ CPM gets you 25M views. The same €1M at 8€ CPM gets you 125M views. That is not a 5% improvement. That is 5x more reach on the same budget. Every quarter.

The fix. Performance-priced creator media. Always on, never campaign-based. You pay for outcomes: €0.50 per click to your shop, or 8€ CPM. Not for slide-deck view counts. This only works at scale — most agencies run 20 to 50 creators on retainer, we run 3,000+ across Europe. That depth is what makes performance pricing real.

Layer 2: Build the bridge from feed to shop

🚩 The problem. You buy attention. You cannot convert it. The feed has no link to your shop. People see your product, they want it, they scroll. You get 80M views in a deck. You get 300 visitors to the actual product page.

The math you cannot ignore. A €15B retailer we work with had 200M monthly creator views and almost zero attributable shop traffic. After we built the bridge, the same content drove 300,000 monthly shop visitors. Always on. Same content. Same creators. Same budget. New funnel.

The fix. Every creator gets a personal storefront as link in bio. Branded to their feed. A wishlist of your products. Every video ends with one CTA: “check the link in the bio”. The cost to add this layer is zero. It turns reach you have already paid for into shop traffic you can actually attribute.

This is the highest-leverage move in social commerce right now — and almost no one is doing it.

Layer 3: Stop letting creator content die in 24 hours

🚩 The problem. You spend six figures producing creator content. It goes live on Instagram. It dies at midnight. The same asset could have run as Spark Ads (2 to 7x higher ROAS than studio content) and on your product detail pages as shoppable 9:16 video (+50% conversion lift). You paid for it. You used a third of it.

The fix. Every creator asset runs in three places:

1. Organic On the creator's TikTok and Instagram. Your awareness layer.
2. Paid As Spark Ads. Your performance layer — 2 to 7x ROAS vs. studio content.
3. PDP As shoppable Shop-the-Look video. Your conversion layer — +50% lift.

How the three layers compound into one system

Layer 1 brings you 5x the reach on the same budget.

Layer 2 turns that reach into measurable shop traffic.

Layer 3 takes the same content and works it across paid and PDP.

One creator brief. Three revenue layers. Five times the volume. 30 to 50% more revenue on the same budget.

This is not a stack of agencies. It is one operating system. Cheap CPM without a funnel is just cheaper views you still cannot convert. A funnel without asset reuse is traffic landing on a PDP that does not close. Asset reuse without cheap volume is content that performs once and stops. The compounding is the value. Everything else is a half-measure.

The math at your budget scale

Not theoretical numbers — extrapolated directly from live work across Puma, Birkenstock, Snipes, JD Sports, and a €15B European retailer.

Four operating principles that make this system work

1. Great creators are 80% of the work

We overindex on creator quality. Heavily. With the right creator, even a mediocre brief produces extraordinary content. With the wrong creator, even a perfect brief falls flat. Most agencies treat creator selection as a casting decision. We treat it as 80% of the strategy.

2. Always build oversupply

If we need 15 creators for a campaign, we research 200+, outreach 100+, and collect 45+ real offers. When you have exactly 15 offers for 15 slots, you negotiate from weakness. With 45 real offers for 15 slots, the dynamic flips: harder negotiation, selection based on real data, prices driven down. It is significantly more work. It is also what makes an 8€ CPM real instead of theoretical.

3. Iterative market discovery, not theory

We do not lock a final strategy based on theory alone. We outreach 300 creators across verticals, read the real data — actual response rates, actual CPMs, actual audience quality — and only then commit the majority of budget to the highest-performing combination of vertical, channel, and creator type. Harder and slower than picking a strategy on day one. Also the only way your budget goes where it delivers the highest return.

4. Emotion over price. We flip the game

Most agencies open with money. We open with cultural relevance: “We have the honor of representing this brand. We believe you have a strong chance, and we would like to propose you.” Creators apply to us instead of negotiating against us. They show up emotionally invested, which produces better content — and saves 20 to 40% on creator fees.

Five ways to bring us in as your growth partner

Every quarter you wait, the gap compounds

Every quarter you run the current setup is a quarter where your CPM stays at 40€ while your competitor pays 8€. Where your reach lands on a feed with no link while their reach lands in a shop. Where your creator assets die in 24 hours while theirs run for months across paid and PDP.

The brands fixing the three layers in 2026 will own category share for the rest of the decade. The math compounds. So does the gap. There is no neutral position.

The system is above. The only thing missing is one conversation. 30 minutes. No deck. No pitch. Just an audit of your current setup and the realistic revenue upside at your budget scale. You'll leave with three concrete numbers: the CPM your setup is costing you, the shop traffic you are leaving in the feed, and the revenue lift you can capture in 6 months.