Social commerce
450,000+ store visitors a month, driven from the feed to the product page and through checkout. Creator content, shoppable formats and paid distribution built as one path rather than three disconnected campaigns.
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The gap between the feed and the checkout
Social commerce fails in the handoff. The content performs, people tap through, and then they land on a product page that has nothing to do with what they just watched. The creator showed a fit, an outfit, a use case, and the page shows a grid. That mismatch is where the conversion rate goes, and no amount of extra traffic fixes it.
We build the whole path. The creator content, the shoppable format, the paid distribution and what happens on the landing page are designed together. For Puma Europe that meant Shop the Look running on the e-commerce page itself, so the creator's outfit was purchasable in the same context it was discovered in.
Traffic that is worth having
450,000+ store visitors a month only matters if they convert. We measure social commerce at sell-through, not sessions. Birkenstock Europe moved sell-through rate up 36% against the previous month, which is the number that decides whether the inventory clears, and that is the number we optimise the content against.
Creator-led, not catalogue-led
Product feeds and dynamic ads have a ceiling: they show the product, not the reason to want it. Creator-led shopping content carries the context, and it is the format that keeps working when catalogue ads fatigue. We run both, with the creator layer doing the demand generation and the catalogue layer catching it.
How we run it
Map the path
From first impression to checkout, we find where attention is lost. Usually it is the landing context, not the ad.
Build shoppable content
Creator content produced specifically for shopping formats, per platform and per placement.
Connect the page
Shop the Look and equivalent formats so what was shown is what is purchasable, in the same context.
Distribute
Paid distribution against the content that converts, not against the content that gets the most views.
Optimise on sell-through
Sell-through and revenue are the read. Sessions are a diagnostic, not a result.
Case studies
3,000 creator collabs across 8 countries, with paid, seeding, UGC and Shop the Look on the e-com page.
Lead Creator Studio Europe across 5 markets, brand visibility at the top and UGC fuelling performance at the bottom.
Feed attention converted directly into transactions at 6.2x ROAS.
Frequently asked questions
What counts as social commerce?
Any path where the purchase decision starts in the feed. That includes creator-led shopping content, shoppable formats like Shop the Look, in-platform shops and paid social that routes to a product page built for that content.
How much traffic can you drive?
450,000+ store visitors a month is what we currently run. The relevant question is what converts, we scope against sell-through and revenue rather than against a traffic number.
Do you work with our existing e-commerce setup?
Yes. We work with the store you have. Where the landing context is the bottleneck we will say so, because sending more traffic into a page that does not match the content is the most common way social commerce budget gets wasted.
Which platforms?
Meta, TikTok and YouTube, plus shoppable placements on your own e-commerce pages such as Shop the Look.
Do you handle the creator side too?
Yes, that is the same team. Creator casting, briefing, rights and payments run in-house, which is what makes shoppable creator content possible at volume.
Read the playbook
Related services
Let's talk distribution
30 minutes, no deck. Bring your goal and your numbers, we tell you straight whether we can move them.
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