Influencer marketing agency
Creator campaigns run at operational scale. 350+ creators live in one campaign across 8 markets, briefed, contracted, tracked and paid, with the output feeding straight back into paid social.
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Scale is an operations problem, not a casting problem
Anyone can find creators. What breaks at scale is everything after the shortlist: briefing 300 people consistently, negotiating and contracting in eight jurisdictions, chasing delivery, checking that what shipped matches what was agreed, clearing usage rights, and paying everyone on time. That operational layer is the reason most influencer programmes stall at 20 creators.
We run that layer as infrastructure. For Puma Europe we delivered 3,000 creator collaborations across 8 countries, with 300 creators live in 5 markets at once. That is only possible when casting, briefing, rights and payments are a system rather than a series of individual conversations.
Seeding, paid partnerships and whitelisting in one motion
We do not treat organic creator posts and paid creator ads as separate budgets. Seeding produces the signal, the posts that overperform organically get whitelisted and run as paid partnership ads against your targeting. That is how creator marketing stops being a brand-awareness line item and starts showing up in acquisition cost.
Local, not translated
A campaign running in 8 markets is 8 campaigns. Creators are cast locally, briefs are adapted to what actually performs in that market, and the creative is not a translated version of the German edit. This is what moved Puma's CPM down 29% against the previous season rather than simply spreading the same spend wider.
How we run it
Strategy
Which creator tiers, which markets, which mix of seeding and paid. Sized against your acquisition target, not against a follower count.
Casting
Local casting per market from a standing roster, screened on real audience and past performance rather than reach alone.
Contract & brief
Contracting, usage rights and briefing handled centrally so 300 creators ship on one standard.
Amplify
Overperforming organic posts get whitelisted into paid, running as partnership ads against your targeting.
Report
Tracked to the metric that matters to you: sell-through, CPM, ROAS, installs. Not impressions alone.
Case studies
3,000 creator collabs across 8 countries. 300 creators live in 5 markets at once, paid, seeding, UGC and Shop the Look.
Lead Creator Studio Europe across 5 markets, full funnel from visibility to performance.
Creator campaign built to move pre-saves ahead of release.
Frequently asked questions
How many creators can you run at once?
350+ creators live in a single campaign across 8 markets is what we have delivered. The ceiling is set by casting depth in your specific category and market, not by our operational capacity.
Do you handle contracts, rights and payments?
Yes, all of it. Contracting, usage rights and creator payments are handled centrally. That is the part that determines whether a programme can scale past a handful of creators.
What is the difference between influencer marketing and UGC?
Influencer marketing buys a creator's audience: the post runs on their channel. UGC buys their production: the asset runs in your ad account. We run both, and the strongest programmes feed one into the other.
Which markets do you cover?
Europe and the United States, with 23+ market entries delivered. Casting and briefing are handled locally per market rather than translated from one master campaign.
How do you measure it?
Against your commercial metric. For Puma that was CPM and ROAS, for Birkenstock sell-through rate, for BHZ pre-saves. Reach alone is not a result.
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Let's talk distribution
30 minutes, no deck. Bring your goal and your numbers, we tell you straight whether we can move them.
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