Apps and AI products
An app is not sold by impressions, it is sold by someone installing it. That single fact changes what you buy, how you price it and what counts as a result.
Get a datePrice the channel on users, not reach
The moment the campaign is measured on cost per new user rather than on views, most of the usual decisions make themselves. Creative volume matters more than polish, because you are looking for the one framing that makes someone try the thing. Distribution has to be continuous rather than tied to a launch date, because installs do not arrive in a week and then stop. And the reporting has to reach all the way to the install, or you are optimising a proxy.
Why farming fits software
Software has no shipping cost and no inventory, so the only limit on growth is how many of the right people hear about it. UGC farming supplies exactly that: a fixed creator pool posting continuously on dedicated accounts, producing thousands of native posts at a CPM paid social cannot reach. That is the mechanism behind 700K new users at €0.12 each and 1M new users through social PLG.
Case studies
Services behind it
Frequently asked questions
Do you work with AI products?
Yes. Layla AI reached 700K new users at €0.12 per user with 72M views in 2 months, and Lovable reached 1M new users and 100M views in 3 months through social product-led growth.
Can you deliver installs rather than views?
That is how these are priced. Rebind ran at €2.50 cost per install across 30M views in the first 45 days, with farming carrying the top of the funnel and paid taking the bottom.
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