Paid social agency

Full-funnel paid social across Europe and the US, run by the same team that produces the creative. Media buying does not wait on a production calendar, which is why the account keeps scaling after the first winning ad decays.

Get a date

Proof

9x
ROAS
Delivered across brands
6.2x
ROAS on €800K
Ticket revenue in 6 weeks for Hypefestival
−29%
CPM
For Puma Europe vs. the previous season

Most paid social accounts are creative-starved, not budget-starved

When a paid social account plateaus, the usual response is to restructure campaigns, rebuild audiences or change bidding. That rarely fixes it. The binding constraint is almost always creative volume: the account has three assets that work, they are fatiguing at the same time, and nothing is queued behind them. Every optimisation you make on top of a starved account is a rounding error.

We run media buying and creative production as one team. Our UGC engine produces 12,000+ assets a month, so the ad account is never waiting on a shoot. Testing cadence is set by what the data needs, not by what production can deliver, and that is the difference between an account that scales and one that gets restructured every quarter.

Full funnel, measured at the bottom

Top-of-funnel work is only worth doing if it shows up further down. We run visibility and acquisition against the same commercial metric: for Hypefestival that was €800K in ticket revenue in 6 weeks at 6.2x ROAS, for Icon League 7.4x ROAS across 6 cities, for Rebind a €2.50 cost per install. The upper funnel gets judged on what it does to the lower funnel.

Built for the platforms that actually move volume

Meta, TikTok, YouTube and the placements around them. Creative is cut per surface rather than one master asset reused everywhere, because the same hook does not survive the move from a TikTok feed to a YouTube pre-roll.

How we run it

01

Audit

We read the account before touching it: what fatigued, what scaled, where the creative ran out and what the structure is hiding.

02

Creative supply

Production spins up against the gaps the audit found, so testing starts with volume behind it.

03

Test

Structured testing on hooks, formats and angles. Enough concurrent variants that the read is real and not noise.

04

Scale

Winners get budget and variants. Fatigue is anticipated rather than discovered when performance drops.

05

Report

Against revenue, ROAS, CPI or whichever metric your business actually runs on.

Case studies

Hypefestival
€800K ticket revenue, 6.2x ROAS

Full paid social push converting feed attention into ticket sales in a 6 week window.

Icon League
7.4x ROAS across 6 cities

Multi-city paid social with creative localised per market.

Rebind
€2.50 cost per install

30M views converted into app installs at a cost per install that held while spend scaled.

Frequently asked questions

Do you produce the creative or just buy media?

Both, and they sit in the same team. We produce 12,000+ UGC assets a month, so the media buying is never blocked waiting on creative. Agencies that only buy media inherit whatever creative supply the client can manage, which is usually the actual constraint.

Which platforms do you run?

Meta, TikTok and YouTube, plus the placements around them. Creative is cut per surface rather than reused across all of them.

What ROAS do you deliver?

9x ROAS across brands, with 6.2x on Hypefestival's €800K in ticket revenue and 7.4x for Icon League across 6 cities. What is realistic for you depends on your margin, category and starting account, we will tell you honestly on the call whether the number you want is reachable.

Do you work with our existing in-house team?

Yes. Some clients hand over the account entirely, others keep media buying in-house and use us purely as the creative supply. Both work, provided the testing cadence and the production cadence are actually aligned.

Which markets?

Europe and the United States, with 23+ market entries delivered.

Read the playbook

Related services

Let's talk distribution

30 minutes, no deck. Bring your goal and your numbers, we tell you straight whether we can move them.

Get a date