Layla AI
Social product-led growth. An AI-native consumer product that needed users, not impressions. UGC farming at volume, priced against the only number that mattered: cost per new user.
Get a dateWhat it produced
- 700K new users at €0.12 per user
- 72M views in 2 months
- 12,000+ posts in 2 months
How it was run
An AI-native consumer product is not sold by impressions, it is sold by a person trying it. So the campaign was priced against cost per new user from the start, and everything upstream was arranged to serve that one number. UGC farming supplied the volume: a fixed creator pool posting continuously on dedicated accounts, which is what makes thousands of posts economically sane rather than a budget line nobody can defend.
Frequently asked questions
Can UGC be priced per user instead of per post?
That is how this one was run. The campaign was measured against cost per new user from the start, which reached €0.12, and everything upstream was arranged to serve that number rather than a reach target.
Does UGC work for AI and consumer apps?
It is one of the strongest fits, because the product is proven by someone using it rather than described. Volume matters more than polish here: 12,000+ posts in 2 months is what produced the user number.
Services behind it
Performance-based UGC run as a supply chain: 15 to 50 creators on dedicated accounts, 100M+ views a month at €1.20 CPM.
Social product-led growth. 1M new users for Lovable, 700K at €0.12 each for Layla AI.
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