Rebind
Organic distribution into installs. Short-form volume converted directly into installs, with farming carrying the top of the funnel and paid taking the bottom.
Get a dateWhat it produced
- 30M views in the first 45 days
- €2.50 cost per install
How it was run
An install is a harder ask than a view, and the gap between the two is where most app campaigns quietly lose money. We split the job: farming carried the top of the funnel at organic economics, and paid took the bottom where intent is already there. Because both halves drew on the same asset pool, the creative that earned attention for free became the creative that closed the install, which is why the cost per install stayed where it did over the first 45 days.
Frequently asked questions
How do you get from views to installs?
By splitting the funnel between two economics. Farming carries the top at organic cost, paid takes the bottom where intent already exists, and both draw on the same asset pool so the creative that earned attention for free is the one that closes the install.
What does a realistic cost per install look like?
It depends on category and market, but here it was €2.50 across 30M views in the first 45 days. The number holds because the top of the funnel was not bought at auction prices.
Services behind it
Performance-based UGC run as a supply chain: 15 to 50 creators on dedicated accounts, 100M+ views a month at €1.20 CPM.
Full-funnel media buying fed by our own creative engine, so the account never waits on a shoot.
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