UGC farming
UGC farming is user-generated content run as a supply chain instead of a campaign. A fixed pool of creators posts on dedicated accounts, briefed in batches, and the winners get developed rather than retired. That is what produces +100M views a month at €1.20 CPM.
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What UGC farming actually is
A classic creator campaign buys a fixed number of posts from a fixed number of creators and ends. UGC farming does not end. A pool of 15 to 50 creators posts continuously on accounts built for your brand, not on their own profiles, so volume is not capped by anyone's posting schedule or audience fatigue. The output is thousands of native posts that read like genuine recommendations, and the algorithm treats them as such.
Why the CPM collapses
Paid social buys attention at auction, and the auction only gets more expensive. Farming earns it. The economics are not a marginal improvement: our farming and clipping work delivers +100M views a month at €1.20 CPM, against the €10 to €20 CPMs that are normal on paid. The cost per test drops far enough that testing stops being a budget decision, which is the real unlock. You stop guessing which hook works and start finding out.
Where it breaks without an operator
The model is simple and the execution is not. It needs continuous creator sourcing and replacement, dedicated account infrastructure that does not get flagged, briefing in batches rather than one by one, central review so quality does not drift across 50 people, and payments that actually go out on time or the pool evaporates. GATE STUDIOS runs that layer as its own operation, which is why the volume holds at +12,000 assets a month instead of spiking once and collapsing.
What it feeds
Farmed content is not only an organic play. The posts that win organically become paid creative, which is the cheapest possible way to find an ad that works: the market already voted before you spent anything on distribution. The same assets carry into Spark Ads, product pages and social commerce funnels, so one production line serves every surface.
How we run it
Pool
We source and vet 15 to 50 creators for your category and set up the dedicated accounts they will post from.
Brief
Briefing happens in batches off your funnel data: which hooks convert, which objections stall the sale.
Farm
Continuous posting at volume. Every account runs on its own cadence, and the pool is topped up as creators rotate out.
Read
Weekly read of what is winning by hook, format and creator. Winners are developed further, not archived.
Reuse
The winners become paid creative, Spark Ads and product-page assets, so nothing is produced once and thrown away.
Case studies
72M views in 2 months and 12,000+ posts in 2 months. Farming at volume, priced per user rather than per post.
1M new users through social PLG. Distribution built as a system, not a launch moment.
€2.50 cost per install. Farming carried the top of the funnel while paid took the bottom.
Frequently asked questions
What should I look for in a UGC farming partner?
Ask who owns the accounts, how creators are replaced when they drop out, who reviews quality across the pool, and how fast creators get paid. Those four answers decide whether volume holds or spikes once and collapses. Then ask for a real CPM at real volume, not a case study from one campaign.
What is UGC farming?
Running user-generated content as a continuous supply chain rather than a campaign. A fixed pool of 15 to 50 creators posts on dedicated brand accounts, briefed in batches, with winners developed further. It is what delivers +100M views a month at €1.20 CPM.
How is UGC farming different from a UGC agency?
A UGC agency produces assets you then distribute. Farming produces and distributes in one motion, on accounts built for the brand, so reach is not limited by a creator's own audience. We run both; most brands need the agency volume and the farming distribution together.
Is UGC farming allowed on TikTok and Instagram?
Yes. The content is genuine creator content posted by the creators themselves on accounts made for the brand. What gets platforms upset is inauthentic automation, not creators posting about a product. Account infrastructure and posting cadence are handled so the pool stays healthy.
How many creators do I need?
15 to 50 for a working farm. Below 15 the volume is too thin to find winners; above 50 the coordination cost outruns the gain unless you are running several markets. Our largest single campaign used 350+ creators across 8 markets.
How fast does it produce results?
Volume arrives in weeks, not quarters. Layla AI reached 72M views and 12,000+ posts in 2 months, and Rebind hit 30M views in the first 45 days.
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