Puma Europe
Lead Creator Studio Europe. Creator marketing at continental scale, with casting, contracts, rights and payments run in house so the machine never stalls between markets.
Get a dateWhat it produced
- 3,000 creator collabs across 8 countries
- 300 creators live in 5 markets
- −29% CPM and +31% ROAS
How it was run
Three thousand collaborations is an operations problem before it is a marketing one. At that scale the bottleneck is never ideas, it is sourcing, briefing, rights and payment throughput, and every one of those failing quietly reduces output. We hold the creator pool ourselves, brief in batches rather than one by one, review centrally, and pay on time, because a pool that is paid late stops being a pool. That is what lets 300 creators be live in five markets at once while the CPM falls instead of rising.
Frequently asked questions
How do you coordinate thousands of creator collaborations?
By treating it as operations, not marketing. Sourcing, briefing in batches, central review, rights and on-time payment all sit in house. Any one of those failing quietly reduces output, which is why the pool is not outsourced.
Can the CPM really fall as volume rises?
It did here: −29% CPM alongside +31% ROAS. Volume lowers cost when the supply is a system rather than a series of one-off shoots, because the cost per asset falls and testing stops being a budget decision.
Services behind it
350+ creators live in one campaign across 8 markets. Casting, contracting, rights and payments run in-house.
12,000+ user-generated assets a month, and 100M+ views at €1.20 CPM through UGC farming and clipping.
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30 minutes, no deck. Bring your goal and your numbers, we tell you straight whether we can move them.
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