Birkenstock Europe
Lead Creator Studio Europe. One of the most iconic heritage footwear brands in the world. As creator agency we run the full funnel across Europe: brand visibility at the top, UGC fuelling performance ads at the bottom.
Get a dateWhat it produced
- +36% sell-through rate compared to the previous month
- 5 markets rolled out across Europe
How it was run
A heritage brand does not have an awareness problem, it has a proof problem: the top of the funnel is already full and the bottom is where the money leaks. So the mandate was run as one funnel rather than two budgets. Creator work carried visibility across the five markets, and the assets that earned attention organically were fed straight into performance as ad creative, which is the cheapest way to find an ad that works because the audience has already voted. Casting, contracts, rights and payments sat with us, so no market waited on another to clear a legal step.
Frequently asked questions
Can you run a full funnel across several European markets at once?
Yes, and that is the normal shape of the work rather than the exception. The Birkenstock mandate ran across 5 markets with creator visibility at the top and UGC feeding performance at the bottom, coordinated from one place so the markets did not each rebuild the same thing.
Do heritage brands need UGC at all?
They need it more than new brands do, because the trust is already there and what is missing is proof at the point of purchase. UGC is the format that supplies it, which is why it sits at the bottom of the funnel here rather than the top.
Services behind it
12,000+ user-generated assets a month, and 100M+ views at €1.20 CPM through UGC farming and clipping.
350+ creators live in one campaign across 8 markets. Casting, contracting, rights and payments run in-house.
Full-funnel media buying fed by our own creative engine, so the account never waits on a shoot.
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30 minutes, no deck. Bring your goal and your numbers, we tell you straight whether we can move them.
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