Hypefestival
Lead Marketing Studio. Germany's HipHop festival with 30,000 visitors. Paid social and performance marketing built from zero, blitzscaled until every ticket was sold out in six weeks.
Get a dateWhat it produced
- €800K ticket revenue in 6 weeks
- 6.2x ROAS
- Sold out in 6 weeks, 30,000 visitors
How it was run
A festival has a hard deadline and an inventory that expires worthless. That changes how you buy: there is no brand-building window, only a curve that has to bend before the date. We built the account from zero, tested hooks at volume early while the cost of being wrong was still low, then concentrated spend on the creatives that were converting as the date approached. The creative supply came from the same production line as the media buy, so the account never sat waiting for a new asset.
Frequently asked questions
How fast can paid social be built from nothing?
Weeks, not quarters, when the creative supply is not the bottleneck. Hypefestival went from a cold account to sold out in 6 weeks, which only works because hooks were tested at volume early while being wrong was still cheap.
Do you work with events and ticketing?
Yes. Events are a distinct problem because the inventory expires: there is no brand-building window, only a curve that has to bend before the date, so the buying rhythm is different from an always-on account.
Services behind it
Full-funnel media buying fed by our own creative engine, so the account never waits on a shoot.
450,000+ store visitors a month, built as one path from the feed through to checkout.
Read the playbook
Industries
More case studies
Let's talk distribution
30 minutes, no deck. Bring your goal and your numbers, we tell you straight whether we can move them.
Get a date