BHZ
Creator campaign for a release. A music release where the only metric that mattered was what happened before the drop, not after it.
Get a dateWhat it produced
- 300 creators
- +58% higher pre-saves
How it was run
Everything that decides a release happens before it comes out. Pre-saves are the only signal available in that window, and they are won by volume of genuine mentions rather than by one big placement. Three hundred creators posting into the run-up is a different mechanism from a single feature: it produces many small moments of recognition in the weeks where the algorithm is still deciding what to do with the track.
Frequently asked questions
Why do pre-saves matter more than post-release numbers?
Because the weeks before the drop are when the algorithm decides what to do with a track, and pre-saves are the only signal available in that window. Everything after is downstream of it.
How many creators does a release campaign need?
Enough that no single post decides the outcome. Three hundred posting into the run-up produces many small moments of recognition, which is a different mechanism from one large feature.
Services behind it
350+ creators live in one campaign across 8 markets. Casting, contracting, rights and payments run in-house.
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