Music, events and live
Tickets and releases share one property that changes everything: the inventory expires. There is no window for building awareness for later, only a curve that has to bend before a fixed date.
Get a dateA deadline changes how you buy
With an expiry date, testing has to happen early while being wrong is still cheap, and spend has to concentrate on what is converting as the date approaches. That rhythm is the opposite of an always-on account, and it only works if the creative supply is not the bottleneck. An account waiting on the next shoot cannot execute it at all.
Releases are decided before they happen
For music the whole decision sits in the run-up. Pre-saves are the only signal available in that window, and they are won by the volume of genuine mentions rather than by one large placement. Many creators posting into the weeks before the drop produce many small moments of recognition while the algorithm is still deciding what to do with the track.
Case studies
Services behind it
Frequently asked questions
Do you work with festivals and live events?
Yes. Hypefestival was built from a cold account and sold out in 6 weeks with €800K ticket revenue at 6.2x ROAS, and Icon League held 7.4x ROAS across 6 cities and 12 matchdays.
Do you work with artists and labels?
Yes. Lucio101 ran 600 creator activations for 10M views at €3 CPM, and BHZ ran 300 creators for +58% higher pre-saves.
Read the playbook
Let's talk distribution
30 minutes, no deck. Bring your goal and your numbers, we tell you straight whether we can move them.
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