Lucio101
Creator activation at volume. An artist campaign run as a distribution problem: many creators, one sound, priced per thousand views rather than per post.
Get a dateWhat it produced
- 10M views at €3 CPM
- 600 creator activations
How it was run
Music does not need a big campaign, it needs a lot of small ones at the same time. Treating the release as a distribution problem means buying reach per thousand views rather than per post, which is only possible if the creator side is large enough that no single account carries the result. Six hundred activations is the number at which the outcome stops depending on whether one creator happened to have a good week.
Frequently asked questions
How do you promote music without one big placement?
By buying reach per thousand views rather than per post, which only works if the creator side is large enough that no single account carries the result. Six hundred activations is where the outcome stops depending on one creator's good week.
Do you work with artists and labels?
Yes. An artist campaign is a distribution problem: many creators, one sound, measured on views delivered rather than on posts booked.
Services behind it
350+ creators live in one campaign across 8 markets. Casting, contracting, rights and payments run in-house.
Performance-based UGC run as a supply chain: 15 to 50 creators on dedicated accounts, 100M+ views a month at €1.20 CPM.
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30 minutes, no deck. Bring your goal and your numbers, we tell you straight whether we can move them.
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